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Respect the history of radio
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Posted: Mon Jun 22nd, 2009 12:07 am |
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Those of us in glasses houses should not be throwing stones...however, I continue to be amazed at the outdated commercials I hear on some of the stations. It is just a pet peeve of mine that I will not accept (when I hear on my station -- It has to be corrected immediately)
I heard a spot this past Saturday (6/20) at 8:35 pm and it was promoting an event that went from 10a - 9p on Saturday....in the commercial the announcer said..."Saturday June 20th from 10a - 9p"
I know times are tough and cutbacks are everywhere....but why couldn't the spot be recut to say today until 9:00 pm.....
I probably should go back to worrying about our stations -- we have enough problems to correct....
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Turner the burner
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Posted: Mon Jun 22nd, 2009 03:54 am |
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That always makes the station sound so bad and lose credibility. Advertisers can have wasted commercials if the advertised event is over. Sadly, I hear it quite frequently anymore, along with outdated forecast, dead air (too often & too prolonged) and lots of other mishaps that should never be tolerated.
It seems that quality has declined significantly and this happens a lot, with unmanned studios and out of town control. I consider Kansas City a "major market" and this seldom occurred in the not too distant past but is almost common place in today's radio world. It is really sad to see six big high powered radio station studios setting empty with the lights out. It makes me feel like an old vaudeville performer.
In fact, I just played a Thermo King Window spot that said something like...winter is over, spring has arrived and the hot weather will soon be here.... although not blatantly bad, summer did officially arrive today and the heat index was above 100 and has been for the past week. It just did not sound right to me and is even worse if it is a station promotion or event.
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Buddy Dornster
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Posted: Mon Jun 22nd, 2009 12:39 pm |
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| Even unmanned, a little work, creativity and BRAIN POWER, can make most of the automation systems in Springfield change spots in a rotation even within a day, keeping a promotion fresh. Absent those three qualities, we waste our clients money and have a hard time reselling.
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XGM
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Posted: Mon Jun 22nd, 2009 05:39 pm |
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That sort of thing happens on TV as well...I recall last year, in the Fall and Winter, the spot for the "Noah" show in Branson, ran saying "Spring is here", all year, it made me sick everytime I saw it.
It has nothing to do with automation but the Billy May spots for Oxyclean turn me off everytime. As soon as I hear his voice, I reach for the remote to shut him up. Would never buy anything he advertises, yuk!
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artmorris
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Posted: Mon Jun 22nd, 2009 05:52 pm |
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And yet, Billy Mays is arguably the most successful pitchman working today. I saw a documentary on CNBC a couple of weeks ago about the world of informercials. It sounded a whole lot like Jerrel Shepherd or Sam Walton's ideas about marketing.
Art
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XGM
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Posted: Mon Jun 22nd, 2009 08:49 pm |
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| I o course knew Jerrel Shepherd and know how succesful he was in Moberly. But I don't think he would have been succesful in a compeditive market. In a town the size of Springfield, you had better be focused on the listener first. The advertiser next. I'll never forget, years ago I was drivng to Columbia and tuned in Moberly and they were doing a remote broadcast from the HS in Fayette...of the fire drill. "Brought to you by Joe Dokes Insurance"....The record time is 3 minutes, 20 seconds... there's the bell, they're coming out...yada yada, yada... The most boring thing I ever heard on the radio. Sorry that kind of thing would not work with stiff competition.
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artmorris
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Posted: Mon Jun 22nd, 2009 10:12 pm |
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You won't get any argument from me on that one. I actually did a remote from a pet parade once in Princeton, MO. The event lasted exactly 2-minutes. And, the sponsor list ran about 5 minutes. A pet parade! A bunch of little kids parading their dogs down the middle of the square.
But, Shepherd would have loved the idea of the infomercial. All commercial, all the time. None of that annoying "programming" to get in the way of the commercials.
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Desdinova the Super Villain of the Ozark
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Posted: Tue Jun 23rd, 2009 01:26 am |
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XGM wrote: That sort of thing happens on TV as well...I recall last year, in the Fall and Winter, the spot for the "Noah" show in Branson, ran saying "Spring is here", all year, it made me sick everytime I saw it.
Some of that isn't the station but the advertiser. I know it is un-PC to say it, but some advertisers would rather run an out of date ad than take the time to record a new.
We had an advertiser who in the fall recorded an ad that said something about "with winter coming." The guy never would come in and record a new ad. He finally cancelled his contract in April. That "winter coming" ad ran the whole time.
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Buddy Dornster
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Posted: Tue Jun 23rd, 2009 03:41 am |
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| Back in the early days, we traded a used car for an on air giveaway. Shortly following, the dealer was undercut by his competition, and lost his car manufacturer in the process. To spite the raw deal handed down by GM, he closed his dealership, but ran all the traded ads (total of 3 years) for a business gone away. Had to explain that one to listeners for a long time......
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ken371
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Posted: Tue Jun 23rd, 2009 10:07 pm |
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| Of course there is the ol this person doesnt work at the station anymore but we will run ads with thier voice anyway. In Burlington one guy who was fired tried to SUE the station for continuing to run ads with his voice ... claiming he deserved royalties...
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Jamie Turner
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Posted: Wed Jun 24th, 2009 04:39 pm |
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I still have old ads running on KJEL and maybe KFLW. I left KJEL in 2001 and KFLW in 2006. I don't mind. I really don't think it matters whether or not former employees are heard on spots. Afterall, we run spots produced by competing stations.
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Hoopman
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Posted: Wed Jun 24th, 2009 10:59 pm |
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| We had to sign a document stating that all production produced in the production room of the radio station belonged to the station and there would be no imbursment if you were to leave the station. That makes sense when you think about it. And not updating spots is just lazy on the producers part and should be the responsibilty of the OM to make sure it doesn't happen. We ALWAYS updated spots to say "today" instead of "this"...there was no question...it was just done!
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Buddy Dornster
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Posted: Thu Jun 25th, 2009 12:50 am |
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| Gads, a tag I cut for KTTS in 1977 is STILL running! How's that for outdated production? If they kept it that long, maybe I should get royalties.....not likely.
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ken371
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Posted: Thu Jun 25th, 2009 10:21 pm |
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Lets not forget the always amusing outdated weather forecast !!! Or the oops didnt see that weather shift coming and the weather we recorded 3 hours ago sounds a bit off now.. 
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jenna007
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Posted: Thu Jul 2nd, 2009 04:25 am |
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| It's very sad that Billy Mays passed away recently. My husband bought loads of stuff that man was selling. David is easily swayed.
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