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Fall Sweeps
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Buddy Dornster
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 Posted: Thu Jul 9th, 2009 12:55 pm

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For logistical purposes, when do sweeps start in Springfield for the fall?  Sometime in September, I believe.....

ken371
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 Posted: Mon Jul 13th, 2009 11:48 pm

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Usually, I like to post Nostradamus like predictions of what I think the ratings will be. I like to think I can spot trends and magically see things. Unfortunatly, I am feeling nothing. I dont even have the crazy hubris just to make up stuff. What I would like to see as an experiment is something very small town radio stations used to do, the split format. You know country by day, rock n roll by night type thing. If I was one of the companies here in town and I was scratching my head for a way to experiment without losing my backside I would take my weakest station and try this. What format does the Ozarks not have that would work here if we did mmmm ? How can we find out ???

Buddy Dornster
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 Posted: Tue Jul 14th, 2009 03:13 am

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Let's try, say, Black Gospel and a satellite format called "God's Country."  First one for the automatic agency buy, the second for the ratings.  Both different from ANYTHING in Springfield, both on the rise.

Any risk takers out there?

J ROBERTS
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 Posted: Wed Jul 15th, 2009 12:08 am

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My problem with modern day formats too many contemp music formats over lapping, need more variety, kTXR is somewhat different.Country formats not that bad.

We also need more full service stations like KTTS , country music is only part of their draw. when severe weather hits there is where listeners go., no wonder they are always a solid number 1.

KWTO FM and KSGF FM made the right move  going to sports and talk.

J Roberts

 

 

 

Hoopman
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 Posted: Wed Jul 15th, 2009 01:29 am

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Agree with the contemp stations sounding alike.  Problem is they play the same songs everyday and it gets old quick.  As far as doubling up, that might have worked in the day, but there are far too many choices today and stations must have an idenity of some sort.

Sneaky Snooper
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 Posted: Wed Jul 15th, 2009 11:16 pm

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Hoopman wrote: Agree with the contemp stations sounding alike.  Problem is they play the same songs everyday and it gets old quick.  As far as doubling up, that might have worked in the day, but there are far too many choices today and stations must have an idenity of some sort.

Considering KGBX is programmed out of NYC now (and the music is identical to other CC AC stations), its lost its identity.


Hoopman
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 Posted: Thu Jul 16th, 2009 04:23 am

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But they have zero competition so it doesn't matter...They have 70's Saturday which is still a huge hit and there is not a station that plays AC that can touch them because they are a heritage radio station now...even though we may not like all the music choices, who is going to compete with them?  Not STAR(yeah, right), not Alice(they've really lost their identity), not KTXR...Nobody...so they can do whatever they want and still do well;)

ken371
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 Posted: Thu Jul 16th, 2009 08:10 pm

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Yeah, in this case being programmed out of NEW YORK CITY ( sorry just had to do that  BBQ sauce flashback ) isnt a big crime. Woody and Janet are local icons. Just having your music programmed somewhere else isnt that huge of crime if you got local talent. Besides you think Johnny Boy Tesh hand selects every musical number played on his show ?

Hoopman
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 Posted: Thu Jul 16th, 2009 11:27 pm

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Tesh isnt even live...all VT...dubbed in every morning...I used to get there at 3:30 everyday and do it...Now Big Joe Schmangy does it...warped my brain...for real!

Jamie Turner
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 Posted: Fri Jul 17th, 2009 03:44 am

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"I'll tell you how you can make douche out of varnish after the Little River Band".

Last edited on Fri Jul 17th, 2009 03:45 am by Jamie Turner

Hoopman
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 Posted: Fri Jul 17th, 2009 03:41 pm

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Now that's personality radio:D

J ROBERTS
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 Posted: Wed Jul 22nd, 2009 06:19 pm

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I think afternoon cardinal games really hurt KTXRs ratings on a weekday  afternoon, probably like KGBX a popular listen at work station.While it draws many sports fans probably drives many music listeners away

I know years ago at KIXZ in Amarillo TX, we decided to carry Houston Astro baseball one yearand mostly night games.Since we were a top 40 station our night ratings went down and a crosstown station gained.

J Roberts

 

XGM
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 Posted: Wed Jul 22nd, 2009 10:02 pm

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You are right I think.  Just look at the Arbitron ratings for just about any market and the Sports station are always at or near the bottom.  It's a "Loud Minority".

XGM
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 Posted: Sat Jul 25th, 2009 05:00 pm

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Are the Spring Arbitron ratings due just anyday now? Haven't heard a word about them yet.

Hoopman
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 Posted: Sat Jul 25th, 2009 07:42 pm

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August 11th I believe former boss of mine.


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