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XGM
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| Joined: | Tue Feb 6th, 2007 |
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Posted: Fri Mar 7th, 2008 01:29 pm |
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| Recently I have talked to several people who have teenage kids and they tell me they are not listening to Radio anymore...ipods and the like seem to have taken over. What, if anything, are the "teen oriented" stations doing to win them back? I would suggest some contests with hefty prizes...like, new cars and other items that teens admire, but they have to listen to win. Sorry I don't listen to that type format, but am interested in the young people being Radio listeners of the future. Any comments?
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ken371
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| Joined: | Tue Aug 7th, 2007 |
| Location: | Springfield |
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Posted: Fri Mar 7th, 2008 02:31 pm |
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| Part of it is music itself, it isnt like the old days when you simply had a top 40. Now you have 500 sub-divisions of music, and many of them are not radio friendly or by the time radio catches up the kids are on the next bandwagon. What I think would work is a psuedo public access style station with actual kid DJ's playing actual kid music, talking kid language and the stuff they care about. Leave the adults as much in the background as possible so the kids dont realize they are being advertised to, so instead of more traditional spots and spot breaks you weave it in to where Junior High Jimmy and Middle School Mary dont realize they are being sold cola and fashions from the mall. Damn I must be 40 and turning Republican...
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Jamie Turner
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Posted: Fri Mar 7th, 2008 03:50 pm |
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Ken I don't see why that is a bad idea. I have always been a strong supporter of getting kids involved in the airwaves. If they don't, then this industry has no future. I'm affraid we've alienated too many younger generations.
At Fort Leonard Wood we hosted a series called Chatline on Sunday nights that featured a guest or two and local kids who were employed by the station and they brought their own music, which was usually stored in an i-Pod. It was interesting to hear what they were sharing. Ramones, AC/DC, 2Pac, there were no rules.
I always loved it when the competition told our advertisers "don't advertise with them, they only appeal to HS kids." My response was always our "kid" listeners are visiting their businesses daily and paying money for their products, whereas their listeners only come in because they think they will get something for free and only shop when they NEED something.
When it comes to promotions I think Q and Power have a good handle on it with their online contesting just as they do with the 18-34 demographic. The two stations know their audience.
Take a kid to lunch. Find out what's missing. Ask what would make them turn on a radio. Look at the success stations like WABC, KHJ, KLIF, and WLS had by superserving that demographic. Were they ashamed? Did they regret it?
At Borders I find a lot of kids buying interesting CDs. Motley Crue, ACDC, Elvis Costello, THE KILLERS!!!!, Johnny Cash, just to name a few. The younger kids are spending good money on Hannah Montana, Jonas Brothers, and High School Musical Cds. Maybe a Radio Disney affiliate would work on an HD2 or one of the smaller AMs in town.
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Turner the burner
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Posted: Sun Mar 9th, 2008 10:52 am |
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I think the kids should be force fed the classical masterpieces, classic country, oldies, soul songs from the seventies, Sinatra, Dean Martin and the like, pop hits from the 80's and 90's and be forced to watch classic movie musicals from the 40's and 50's...all while burning incense and wearing big old heavy headphones.
P.S..... of course I'm just kidding. Although, it might give them a little better music appreciation.
Last edited on Sun Mar 9th, 2008 11:20 am by Turner the burner
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XGM
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Posted: Sun Mar 9th, 2008 01:54 pm |
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You remind me...several years ago the city had a problem of teenagers hanging around the public square late at night and couldnt figure a good way to make it stop. I ran an editorial saying that the answer is simple....just put up some large speakers around the square and alternately play classical and country music ... the kids would clear out in minutes.
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Whammer Jammer
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| Joined: | Fri Dec 21st, 2007 |
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Posted: Sun Mar 9th, 2008 04:14 pm |
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| Long Live Rock! Be it dead or alive.
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Turner the burner
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Posted: Sun Mar 9th, 2008 07:43 pm |
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Thanks Jammer. I did neglect to include classic rock, what would life be like without the Doors, Zeppelin, southern rock and most all the 70's and eighties rock n roll.
XGM, I remember that editorial. It was just one of many of yours that were right on. You should publish a best of series if you still have the copy and include an audio edition. I'd buy one.
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XGM
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Posted: Mon Mar 10th, 2008 12:42 am |
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| Sorry but I didn't save any of the 1500 plus editorials I did in the 80s & 90s, wish I had done it. I still do editorials however for the Branson Independent Newspaper, usually mine run on Friday's. Unfortunately they don't have any on line stuff at all. The paper is free at convience stores, etc. It's fun for me to do.
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Ace
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| Joined: | Tue Sep 11th, 2007 |
| Location: | Missouri |
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Posted: Wed Mar 12th, 2008 07:17 pm |
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Radio must continually adapt to the younger audience - that is what its always done, and that is the only way it will survive in the future.
With the march of open-source technology available today on the net, Radio must now grab its licensing share. I believe most stations have done a decent job of accomplishing that, via the digital pipeline.
And by digital, I mean live feeds and podcasts, not HD Radio. 
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