| I always thought that using the word "oldies" to identify the format was wrong. You automatically eliminate a large segment of your potential audience simply by using that term. The "oldies" format also shot itself in the foot by maintaining a tight playlist. Those songs do not need to be played everydamnday, especially with the years and years of music available. The "burn factor" presented a real problem thanks to consultants and programmers who insisted on a 6 to 8 hundred song playlist. That works for a format that has new product to add each week and a "current rotation" that changes as the music climbs or falls from the charts. I believe that a library based format playlist should be hugh. I also believe in quick backsells even in music sweeps. That "forward momentium" stuff is BS. A DJ can cleverly tie one title to another in music sweeps and enhance the presentation by doing so, afterall we were called "disc jockey's" for a reason. I have also talked to many many listners who hear a song and want to know the title or artist moreso after it has been played than before. Last edited on Mon May 28th, 2007 12:48 pm by Turner the burner
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