|KYYS (99.7 KY)/Kansas Flips to ''99.7 The Boulevard''
Classic Rock KYYS-FM (99.7 KY)/Kansas City flips to "99.7 The Boulevard," playing what it calls "Quality Rock." With the switch, KYYS will air 5000 songs in a row, with the introduction of a new air staff to follow. Out with the change on Thursday was its entire air staff, including veteran personalities Max Floyd, Tanna Guthrie and Slacker.
In a release, Entercom said the new station aims to put "a fresh spin on iconic Classic Rock," featuring favorite artists in a more adult, rock-oriented environment. Core artists include Tom Petty, Eric Clapton, Dave Matthews, The Rolling Stones, U2, Bruce Springsteen, The Police and Jackson Browne.
"We created The Boulevard to fill a void that has existed far too long in this market. So many stations play the same music. This new product will bring to Kansas City listeners music they simply cannot get anywhere else," said VP/Market Manager Dave Alpert.
"Our newest format is all about the revitalization of a legendary music genre," said PD Greg Bergen. "Kansas City listeners with a penchant for classic hits, but who demand a fresher, more contemporary delivery, are guaranteed to find their radio home with 99.7 The Boulevard." (01-11-08)