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KY changes format  Rate Topic 
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 Posted: Sat Jan 12th, 2008 05:25 pm
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artmorris
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KYYS (99.7 KY)/Kansas Flips to ''99.7 The Boulevard''




Classic Rock KYYS-FM (99.7 KY)/Kansas City flips to "99.7 The Boulevard," playing what it calls "Quality Rock." With the switch, KYYS will air 5000 songs in a row, with the introduction of a new air staff to follow. Out with the change on Thursday was its entire air staff, including veteran personalities Max Floyd, Tanna Guthrie and Slacker.
In a release, Entercom said the new station aims to put "a fresh spin on iconic Classic Rock," featuring favorite artists in a more adult, rock-oriented environment. Core artists include Tom Petty, Eric Clapton, Dave Matthews, The Rolling Stones, U2, Bruce Springsteen, The Police and Jackson Browne.
"We created The Boulevard to fill a void that has existed far too long in this market. So many stations play the same music. This new product will bring to Kansas City listeners music they simply cannot get anywhere else," said VP/Market Manager Dave Alpert.
"Our newest format is all about the revitalization of a legendary music genre," said PD Greg Bergen. "Kansas City listeners with a penchant for classic hits, but who demand a fresher, more contemporary delivery, are guaranteed to find their radio home with 99.7 The Boulevard." (01-11-08)

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 Posted: Tue Jan 15th, 2008 08:53 am
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Gregg Richwine
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Back when I was in college in the early 80's (NWMSU...football team wasn't very good back then!), the program director for KY (102, back then) came for a visit. KCFX had recently come into being, and KY's PD boldly predicted the Fox would not last.

Oh, well...

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 Posted: Tue Jan 15th, 2008 09:13 am
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artmorris
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Now, some are predicting the demise of radio as a whole!
I'm sure that won't happen, either.

That being said, we've really got to figure out a way to bring our formats into the future.

Art

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 Posted: Sun Jan 27th, 2008 05:57 pm
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Turner the burner
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I like the music mix on The Boulevard right now.  I hope they maintain the larger than normal playlist they are going with at the outset and of course no commercials is nice.  The station should share listeners with a lot of stations and although KY had a  great legacy I look for the new format to have better numbers.  I was talkin with KY102 alum and current Fox Jock  Skid Roadie the other day and he told me that Max Floyd was in his late 60's...what a great career for him, Max is a member of the Rock n Roll Hall of Fame you know. 

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