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artmorris
Administrator
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Posted: Sat Feb 17th, 2007 12:59 am |
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I've been told by a number of friends today that the entire Shepherd Group of stations has been sold.
Anybody got any real information?
Art
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artmorris
Administrator
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Posted: Wed Feb 21st, 2007 11:09 am |
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A lot of people are emailing and calling me to report (off the record) that David Shepherd has inked a deal with:
Dean Goodman, former PAX-TV exec, and big shot at the NAB.
Mr. Goodman seems to be in the mood to start up a chain of radio stations. Good for him! He must have deep pockets, because I keep hearing figures around 30-million for the Shepherd group.
I worked in the Shepherd organization for two years back in the 80's up at KAAN in Bethany. So, I speak with some understanding of the "Shepherd philosophy".
Here are my questions: (1) Has anybody checked the old man's grave to see if he's turned over? And, more seriously (2) will ANYBODY be able to maintain the discipline necessary to keep the cash flowing at those stations? Mr. Goodman will want to put his own stamp on the properties, which will CHANGE the dynamic. He can't help it. The stations WILL change.
A lot of small markets owners have looked in awe at the Shepherd organization for decades because of the extraordinary grosses that the stations generate. But, not everyone has bought into the philosophy. Stan Grieve was the former owner of KLIK in Jefferson City. He purchased KLIK from Jerrel Shepherd back in the 60s, when KLIK was failing. Grieve built KJFF-FM (now KTXY), and the stations became huge money-makers. Stan used to say "The Shepherd philosophy only works where there's no competition. He could never compete in an Arbitron rated market. No one would listen."
Stan's words are, in my humble opinion, quite true. Case in point, KURM in the Rogers, Arkansas market. "The Colonel", Kermit Wommack runs a Shepherd clone down there. Makes a bundle in billing, but never shows in the book. His FM has a .6, and his AM (the moneymaker) doesn't show at all. But, he doesn't care. They keep selling anything that moves.
What will the new owners of the Shepherd group do? I'm sure they'll say they want to keep it the same, keep that billing flowing. But, Mr. Goodman will want the company to bear his name, and that most certainly, will change the dynamic.
Art Morris
http://www.artmorris.com
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breakfastman
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| Joined: | Fri Apr 13th, 2007 |
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Posted: Sat Apr 14th, 2007 12:55 am |
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Art,
Dead on as far as "putting a stamp" on the stations. It seems that would also entail stamp-ing out some of the higher to mid level management...either for cost savings or to put "Goodman" people in place - perhaps both.
Working in the same market as an "old Shep" station I've always believed one thing, adding some production value to the commercial content and the overall sound could only make things better for the stations, regardless of location. Just because you're not in STL or KC doesn't mean you have to sound like it.
Peace! And Hairgrease! 
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Jamie Turner
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Posted: Sat Apr 14th, 2007 05:10 am |
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| Amen!!!
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Will Sterrett
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Posted: Mon Apr 30th, 2007 10:43 am |
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| I'll drink to that too.
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gomizzoutigers
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Posted: Tue May 8th, 2007 01:38 am |
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According to a source, Dean Goodman is purchasing 448 stations from Clear Channel, under the name "Goodradio.TV".
http://www.fybush.com/nerw.html
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Will Sterrett
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Posted: Tue May 8th, 2007 10:33 am |
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gomizzoutigers wrote: According to a source, Dean Goodman is purchasing 448 stations from Clear Channel, under the name "Goodradio.TV".
http://www.fybush.com/nerw.html
Whoa hold the phone hoss. Goodman isn't buying all 448 of 'em. The site says he's snapping up 180 of the stations (still a huge amount) but he's not taking all the CC spinoffs.
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gomizzoutigers
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Posted: Sun May 13th, 2007 02:43 am |
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My bad...
Anyhow, wonder when the inevitable changes will be coming to the Moberly cluster.
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