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TheColonel
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Posted: Wed Sep 3rd, 2008 12:15 am |
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| Does anyone know the latest with the Goodman Stations? Are they progressing or is the late Mr. Shephard's family still smiling on the way to the bank?
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wsterrett
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Posted: Fri Sep 12th, 2008 09:23 pm |
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| Last I heard KWIX/KRES sounded just like they did under Shepherd, so there has been minimal change to the air product. The only station in that building to get a shakeup under Goodman has been KIRK, which went from locally-automated Soft AC to satellite Hot AC through Jones (now Dial-Global.)
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artmorris
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Posted: Mon Sep 22nd, 2008 12:15 pm |
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Isn't it funny how the Goodman stations just run 'under the radar' now.
Considering how 'high profile' Shepherd was, it's so strange.
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TheColonel
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Posted: Mon Sep 22nd, 2008 09:05 pm |
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| Have they given up on the "Regional Radio" concept? When I worked there you were required to promote the wide "we are everything to everybody" coverage from a kilowatt AM and 100,000 Kw FM in Moberly. We never seem to show up in the rating book for Columbia just 30 miles away.
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moradio
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Posted: Sat Sep 27th, 2008 05:56 pm |
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I always wondered how KRES would to if they attacked Columbia -their signal is just as good as or better than Mexico's KWWR, and they consistently show up in the Columbia ratings respectably. Fulton's KKCA, which is barely even audible in Columbia ties KRES with a 0.7 in the last book. Moberly's other FM - Dale Palmer's KZZT usually pulls somewhere around a 2 in the Columbia book, despite having half the power (50kW), and a canned oldies format from ABC.
KRES is just a bad sounding station that continues to follow the Jerrel Shepard rulebook, as do KTJJ Farmington, and KJEL in Lebanon. Your signal goes 100 Miles - nobody 95 miles away gives a rats ass about your high school football or obituaries. Shepard first, and now Dean Goodman, programs 100kW FMs, most of which cover some decent sized towns, like 3kW Class A stations in the middle of nowhere (actually I have heard a lot of 3kW FMs in little towns that sound better). But, the $$$ keep rolling in, never mind how painful they are to listen to.
KRES' processing is terrible - it sounds like they are using an old Optimod 8000, or an 8100 in poor repair.
The one place that I will give them props, though, is that when there is a disaster, they really step up to the plate with wall to wall coverage, which is more than you can say for most stations.
Last edited on Sat Sep 27th, 2008 06:01 pm by moradio
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TheColonel
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Posted: Sun Sep 28th, 2008 04:46 pm |
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| The same was true when I worked there in 1981. The old WW2 radar should got a workout when more then three drops of rain fell. Maybe two drops at times. If you missed a sponsored radar report you really heard about it from the top brass.
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mmrf
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Posted: Mon Sep 29th, 2008 03:41 am |
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I remember as a kid in the early 80's, living in Macon on New Year's Eve KRES would play requests all night. It didn't matter what it was if they had it, they played. Country, Rock, etc.
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Respect the history of radio
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Posted: Sat Nov 15th, 2008 12:57 am |
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moradio wrote: .... KRES is just a bad sounding station that continues to follow the Jerrel Shepard rulebook, as do KTJJ Farmington, and KJEL in Lebanon. Your signal goes 100 Miles - nobody 95 miles away gives a rats ass about your high school football or obituaries. Shepard first, and now Dean Goodman, programs 100kW FMs, most of which cover some decent sized towns, like 3kW Class A stations in the middle of nowhere (actually I have heard a lot of 3kW FMs in little towns that sound better). But, the $$$ keep rolling in, never mind how painful they are to listen to..... I am not a fan of the Shephard (Goodman) Sound either, However, it always seems funny that they catch so much crap on this board. This board seems to hate voice track stations -- as far as I know, they do not voice track. THis board worships anyone who was ever involved in the KTTS news operation and complains that no one does it today -- but yet these stations have a strong news presence -- and the complaints just keep coming.
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TheColonel
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Posted: Sat Nov 15th, 2008 03:29 am |
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| I don't so much criticize voice tracking as I do those who want to forget what radio used to be and could be if real, honest, dedicated and committed people were running the show. I worked for the Shepherd's and found them to be "die in the wool" radio people. Some of the operational strategies may have been open to question and criticism, but in the end, if it made money, who is to second guess success. No one can say the Shepherd Group wasn't dedicated to serving the public in each market where their stations were located. I doubt if many station owners today would come to Moberly and pay to hear Mr. Shepherd explain how to be a success in a small market. Its too bad some of those presentations were not preserved on videotape for today's broadcast personnel.
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artmorris
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Posted: Sat Nov 15th, 2008 12:46 pm |
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There's no question, the "Shepherd Philosophy" made plenty of money, but I often disagreed with the operational concepts.
I worked for Mr. Shepherd at KAAN in Bethany for a couple of years back in the early 80's. At the time, Steve Cochran was the local manager, and Rodney Harris (who would manage the station for many years) was the head salesperson. It was unlike any radio station I had ever worked for.
(1) On-Air programming was intentionally bland. Music was just filler between 'real' billable programming elements. Don't ever offend anyone. Don't tell the audience what to do. Don't tell them what to think. And, "it's ALWAYS a good day to shop", no matter whether there's 10 feet of snow and a curfew is in effect by the National Guard. Oh yes, and don't ever say, 'here in Bethany', because "HERE" is wherever the listener is...
(2) Price and item advertising is all we do. No production spots, no music behind commercials, no two-voice ads. Straight voice, price-and-item, matter of fact advertising. And, don't even THINK of trying to do anything funny.
(3) We don't have 'disk jockeys' or 'air personalties', we have 'programmers'. I'm surprised he didn't call them "presenters", like they do in the UK. Our job was to present the news, weather, sports and advertising.
(4) Traditional programming concepts, like continuity and flow, were unknown. We didn't care if anybody was listening, as long as spots were running. We ran live (and taped) graduation ceremonies, pet parades... anything that moved, we'd sell and put it on the air. It was 'narrowcasting' to a specific group of interested listeners.
There's no question that some of my personal concepts about what small market radio should be are influenced by my experience with Shepherd. He had decades of success. As XGM says, the key to success is 'super-serving' the listener and advertiser.
Stan Grieve, longtime owner and GM of KLIK/KJFF in Jefferson City, was very critical of Mr. Shepherd's concepts. He had purhcased KLIK from Shepherd back in the 60's, and I worked there in the 70's. Stan said, "Shepherd's philosophies work, only in the absense of competition." If there's another station offering the same service as Shepherd, then it becomes a matter of which station is more compelling for the listener.
But, agree or disagree with the philosophy, it was LOCAL! In this day of homogenized, pasturized, voice-tracked radio, somebody doing Shepherd-sytle radio would stand out like a sore thumb! Please, stand out!
I could go on for days about programming philosophy, especially in small market. But, I'll let someone else chime in here.
Art
Last edited on Sat Nov 15th, 2008 12:53 pm by artmorris
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XGM
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Posted: Sat Nov 15th, 2008 01:56 pm |
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I'll never forget back in the 70s, I think, I was driving to Columbia to visit my family and listening to Shep's Moberly station. They were broadcasting live from the Fayette, MO. High School ....a fire drill of all things. "the record for clearing the building is 4 minutes, 30 seconds...there goes the warning bell...the kids are filing out... back in a moment after this word from Joe Blow Insurance Agency. (play spot)... they are still filing out, can they beat the record?".... how b-o-r-i-n-g. I agree with Stan Grieve...Shep did well in non-compeditive markets but would have been in last place in any rated market with competition. I knew Shep well through the MO Broadcasters Assn. we were both very active there. In fact I was President of MBA in 1978-79.
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artmorris
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Posted: Sat Nov 15th, 2008 07:40 pm |
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I always saw parallels between Shepherd's concepts and what you were doing at Great Empire. A very locally focused format with lots of elements that might be considered "hokey". And, it sold like hotcakes.
Of course, because KTTS was in a rated market, you guys had to develop a philosophy that also brought in ratings.
Wish some enterprising young company would re-discover what real localism can do.
Art
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XGM
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Posted: Sat Nov 15th, 2008 08:53 pm |
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| Art, I agree, someone ought to figure out the secret of good localism...not the least of which is local newsn 24/7. Talking about what we did at KT...I always insisted on listing "lost dogs'" which got a lot of flack about being "small town". I happen to be a real dog lover and know how people feel when you help find their "best friend". So, we did it. Those dog folks will be your listener for life. All goes back to my belief on SUPER SERVING THE LISTENER...if you truly do that, everything else, including profits will fall into place. Cutting staff, automating, etc. is NOT the answer.
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Desdinova the Super Villain of the Ozark
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Posted: Sat Nov 15th, 2008 09:33 pm |
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artmorris wrote: I always saw parallels between Shepherd's concepts and what you were doing at Great Empire. A very locally focused format with lots of elements that might be considered "hokey". And, it sold like hotcakes.
Of course, because KTTS was in a rated market, you guys had to develop a philosophy that also brought in ratings.
Wish some enterprising young company would re-discover what real localism can do.
Art
The key was KTTS sounded like they were having fun. The production and promotion was very good. You knew who the on-air staff was. I'm not a country music fan, but I could tolerate KTTS because it was interesting to listen to.
Having worked at a Shepherd Station, it was NOT fun and was boring. Another thing was the arrogant attitude. They thought they were God's Gift to radio and all other radio (and media in general) should be outlawed.
Last edited on Sat Nov 15th, 2008 09:33 pm by Desdinova the Super Villain of the Ozark
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gomizzoutigers
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Posted: Thu Nov 20th, 2008 04:23 am |
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artmorris wrote: Stan [Grieve] said, "Shepherd's philosophies work, only in the absense of competition." If there's another station offering the same service as Shepherd, then it becomes a matter of which station is more compelling for the listener.
To me, KWWR-FM in Mexico blows away KRES - in the published numbers that I see in the Tribune they usually show up, and for a station based even further away from Columbia than the Moberly city of license.
I believe they present a better overall product, AND they compete in the news, farm, and sports coverage, just not to the insane level of the Shepherd stations.
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