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artmorris
Administrator
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Posted: Wed Jun 17th, 2009 03:04 am |
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One of my ongoing beefs is that ad agencies pressure radio stations to serve the 'money demo' of 25-49, and especially 25-34. Those of us who have now graduated out of the demo are woefully underserved, because those agencies only want to buy the 'money demo'.
If that's true, then why is that when PBS wants to get donations for their TV stations, they drag out stuff that appeals almost entirely to the 55+ demo? PBS is in the midst of another fundraiser now, and they're dragging out the doo-wop, rock'n'roll and big band classics.
Interesting, isn't it?
Art
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Buddy Dornster
Member
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Posted: Wed Jun 17th, 2009 02:16 pm |
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Springfield agencies only buy 5 stations deep, so why do all 26 Springfield and Springfield wannabee stations cater to the agencies?
Give me a bold station that wants to make money, willing to invest money to do so, and I'll show you a grand, consistent success.
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reporterbob
Member
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Posted: Thu Jun 18th, 2009 05:44 am |
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They say we "Baby Boomers" have changed many past traditions.
I'm a little SURPRISED that we didn't change this one along the way .... since those who now are 50+ have a lot more disposable income (as a group as a whole -- don't look at me, I'm still a journalist) than our parents and grandparents had at similar ages.
It also seems to me that MOST advertising folks didn't learn a Basic Truth I learned a long time ago from the late Stan Grieve, who owned and managed Jefferson City's KLIK/KJFF in the 1960s and 70s (and whose sale of those stations to Brill Media, I think, started a slide that continues today ... but that's another story) ...
He maintained that an AD has only ONE purpose .... to get you into the store, or to try a product, ONCE.
After that, the store (or the product) must sell itself to get your repeat business.
If advertising managers and ad agencies would remember that, I think they would not be as insistent on marketing only to the "money" demo .... because they'd realize us older folks (heck, even my mother, now 81) still make buying decisions that COULD be influenced by advertising.
For instance, at 58 I'm driving a 1994 car with 155,000 miles on it.
At SOME point, I'm going to have to get another set of wheels .... and when I do, advertising could help me choose which dealership and which product to consider .....
But are the advertising gurus thinking about that??
Or only about selling to my 29 year-old son and 25 year-old daughter??
Bob Watson
Jefferson City
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ken371
Member
| Joined: | Tue Aug 7th, 2007 |
| Location: | Salina Kansas |
| Posts: | 292 |
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Offline
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Posted: Fri Jun 19th, 2009 06:18 pm |
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| You are so right Art, especially PBS. They do haul out the classic stuff come "please send us money time." In honor of Mr. M*** damn government blood sucking Liberals already get enough taxpayer grants. Why does Bill Moyers deserve a forum on OUR DIME...ok ... Boy, that Mary of Peter, Paul and Mary fame sure didnt age well huh... Of course Dr. Wayne is always a treat. His stuff is lot more expensive than Joyce Meyers thats for sure... Just discovered that 100.1 radio station and like what I hear so far. What I want to know is WHY does PBS need us to send them money, dont they get a piece of my cable bill ? Doesnt Ken Burns get all kinds of corporate grants, maybe they can downsize a puppet or two on some of those kiddie shows. Maybe do a special, Bert gets laid off... Cookie Monster applies for food stamps.. I'm being silly today everybody.
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Buddy Dornster
Member
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Posted: Fri Jun 19th, 2009 07:13 pm |
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| Ken, you know nobody on gov't funding gets downsized! That's a private sector thing....
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