| Author | Post |
|---|
DB
Member
| Joined: | Fri Apr 6th, 2007 |
| Location: | |
| Posts: | 313 |
| Status: |
Offline
|
|
Posted: Mon Nov 10th, 2008 05:46 am |
|
| It is good to hear Accu-Weather on KTXR. Brings back Fred Miller at K-Y-3 when they had Accu-Weather on the set. I hope we will hear the day we get regional temps and radar with every forecast again.
|
TheColonel
Member
| Joined: | Fri Jul 4th, 2008 |
| Location: | |
| Posts: | 145 |
| Status: |
Offline
|
|
Posted: Mon Nov 10th, 2008 11:09 pm |
|
| You bring up a good point. Why don't forecast include the local (or at least the regional) temperature? Weather is a primary reason for listening to radio or watching television especially during times of potential trouble such as school closings, travel planning or event scheduling.
|
wsterrett
Member
| Joined: | Wed Mar 5th, 2008 |
| Location: | Houston, Texas USA |
| Posts: | 29 |
| Status: |
Offline
|
|
Posted: Thu Nov 13th, 2008 04:24 am |
|
You'd actually be surprised by how few folks care about current temperature. All over the country perceptual studies of all types of formats come back with current temperature WAY down the list of priorities for the audience.
Now, the reason why it's gone a lot of the time now is simply because of the amount of time stations spend automated. Of course they could dig up one of those old VirtualWeatherman units and have Tom Churchill give the current temp if it was actually a priority...
|
TheColonel
Member
| Joined: | Fri Jul 4th, 2008 |
| Location: | |
| Posts: | 145 |
| Status: |
Offline
|
|
Posted: Thu Nov 13th, 2008 06:35 pm |
|
| Please give a list of those so called "priorities" in the order above the category of weather and temperature.
|
wsterrett
Member
| Joined: | Wed Mar 5th, 2008 |
| Location: | Houston, Texas USA |
| Posts: | 29 |
| Status: |
Offline
|
|
Posted: Fri Nov 14th, 2008 03:47 am |
|
Colonel, I'll admit I don't have the data in front of me so I can't list things line. My point being that for all the reasons folks listen to the radio, the perceptual studies routinely show current temperature isn't very high on the list. Forecasts are still valuable in most formats, and severe weather information is obviously a huge win for stations of all formats in small markets. When you get into more competitive markets, the news/talk stations generally own the severe weather image, but it's still a big win for them. I know severe weather is a big win for my current station in Houston, but with us being the heritage news/talk outlet, it better be.
While it's nice info to have, the notion that a current temp will get folks to tune in (or the absence of it will get them to tune out) just isn't realistic.
|
TheColonel
Member
| Joined: | Fri Jul 4th, 2008 |
| Location: | |
| Posts: | 145 |
| Status: |
Offline
|
|
Posted: Fri Nov 14th, 2008 04:43 pm |
|
| What ever happened to the FCC mandate for all stations to serve the "need, convenience and necessity" of their respective community or city of license? The lack of such consideration is causing terrestrial broadcasting to degenerate into nothing but voice-overs, automation and sameness in format.
|
Respect the history of radio
Member
| Joined: | Tue Feb 19th, 2008 |
| Location: | |
| Posts: | 85 |
| Status: |
Offline
|
|
Posted: Fri Nov 14th, 2008 06:40 pm |
|
TheColonel wrote: What ever happened to the FCC mandate for all stations to serve the "need, convenience and necessity" of their respective community or city of license? The lack of such consideration is causing terrestrial broadcasting to degenerate into nothing but voice-overs, automation and sameness in format.
Colonel....why do you put some money together and buy a station do it right.
|
TheColonel
Member
| Joined: | Fri Jul 4th, 2008 |
| Location: | |
| Posts: | 145 |
| Status: |
Offline
|
|
Posted: Fri Nov 14th, 2008 07:04 pm |
|
| There are plenty of stations out there that are still "doing it right". However, their numbers are dwindling because many are being bought by larger operators where only the bottom line matters. I wonder what the unemployment statistics are for former radio/TV employees who are the victims of money and mediocrity.
|
DB
Member
| Joined: | Fri Apr 6th, 2007 |
| Location: | |
| Posts: | 313 |
| Status: |
Offline
|
|
Posted: Thu Feb 12th, 2009 11:39 pm |
|
| KTTS does it like it should be reginal temps and radar. The News-Team was on top of our mini twister Tues nite and kept updates and breaking news. And you could knock me over with a feather that they are always on top of the chart. Doing it right does pay dividends. Now where is that tornado warning tone?
|
techpuppy
Member
|
Posted: Mon Feb 16th, 2009 06:39 pm |
|
I have to say I disagree about temperatures not being important to listeners. If we used the argument that it is not one of the top reasons for listening to a station, then you can justify not having them. Then you can take song titles/artists announcements and since their not the reason people listen to a station you can eliminate them. Same with local event information, news, weather, sports... You end up with nothing particularly special, nothing local, and sound a lot like a satellite radio channel.
A lot of surveys don't tell the whole story. When we conducted our own one of our questions was "What is missing from radio now?" Guess what? It's the very stuff so many stations don't feel is important to their flow of entertainment. How a question is worded makes all the difference in the response. It's not enough to ask why a person listens to a station. A better question is why a person does not.
The one thing satellite radio can't do is compete with locally oriented programming and information. HD Radio, specialized sub-channels, forcing new digital receivers in cars isn't the solution to declining audiences. Since XM/Sirius are having major financial troubles my guess is that no matter how the music is packaged, they can't deliver the radio experience listeners want.
|
ScottyMac
Member
| Joined: | Wed Jul 25th, 2007 |
| Location: | |
| Posts: | 6 |
| Status: |
Offline
|
|
Posted: Tue Mar 24th, 2009 05:30 am |
|
| It depends on the show. Morning shows of every format should give temp and time every time the mic is on, but I see no point after 9/10 am. Just do the standard formal forecast once an hour because the listener has been outside and know if it's cold or hot. Obviously, if you have severe weather it's our duty to cover it.
|
techpuppy
Member
|
Posted: Tue Mar 24th, 2009 10:03 pm |
|
If a station can't figure out how to do temperatures in their programming or feels that it isn't important, then why would I be the least bit tempted to tune to them for coverage of severe weather? "Hey, you've been outside, didn't you notice the downed trees, flooding and lightning?"
|
ScottyMac
Member
| Joined: | Wed Jul 25th, 2007 |
| Location: | |
| Posts: | 6 |
| Status: |
Offline
|
|
Posted: Wed Mar 25th, 2009 07:01 am |
|
And a current temp will make you listen to a station longer and more often? Ha. You should be a consultant! Giving the time/temp every time you crack the mic is a crutch.
Weather forecast IS important, current temps outside a morning show IS not! Farmers back in the day may have needed the current temp/barometric pressure for planting, but farmers now have better radars in their combines than even the state funded TV stations. (btw... Over 95% of the mid-Mo audience doesn't farm, not like decades ago)
Since I'm guessing you're also a big fan of the commodity markets, I feel obligated to tell you most farmers have this information on board too.
Then why do stations still give them?
Hmmmmm.... Maybe it's just another service that can be prostituted out just like selling svr wx coverage, ya think? But I guess you don't have to worry about any of those sales oriented issues.
|
DB
Member
| Joined: | Fri Apr 6th, 2007 |
| Location: | |
| Posts: | 313 |
| Status: |
Offline
|
|
Posted: Wed Mar 25th, 2009 08:19 pm |
|
| One of the things that is killing radio is not giving weather info and up to date temps and radar. The neat thing is TV has seen this and they put current time and temps and sometimes radar in the corner every few minutes. I like K-Y 3 even has a bullet on sound so you can run in the room and look at it. Most folks are using the TV as a radio at home now because it is the only place to get news weather and sports. They also know the times they do each one. Much like radio used to be. If TV can do wall to wall news all morning it is a sure sign that drivers would like to hear it also. TV is doing what radio forgot made them Breaking news weather and sports as it happens. You can take a nap or do anything with a radio on except get time and temps.
|
techpuppy
Member
|
Posted: Wed Mar 25th, 2009 10:26 pm |
|
ScottyMac wrote: And a current temp will make you listen to a station longer and more often? Ha. You should be a consultant! Giving the time/temp every time you crack the mic is a crutch.
Every time you turn on the mike? No. But suggesting that there be no temps after the morning drive tells me that a station is automated and either can't give the temps or no one wants to set it up to do so. A current temp can make it sound more like you are live and not canned and I've never heard anyone who tuned out because someone gave the temperature.
"Since I'm guessing you're also a big fan of the commodity markets, I feel obligated to tell you most farmers have this information on board too. "
Bad assumption. I'm curious why you would think I'd be interested in the commodity markets?
"Then why do stations still give them?
Hmmmmm.... Maybe it's just another service that can be prostituted out just like selling svr wx coverage, ya think? But I guess you don't have to worry about any of those sales oriented issues."
I think you have some very bad perceptions of Community Radio. Sales (underwriting and donations) are very important to us but more of our income comes from listeners directly rather than just advertisers. That's why we are continuously collecting survey information from the public at various events. As I mentioned elsewhere on this forum one of the most useful topics is why people don't listen to radio and particular radio stations. That gives us a much better perspective.
|
Current time is 06:07 pm | Page: 1 2   |
|
