Marketer Seth Godin talks about the cliches of business. How many out there in corporate radio world have heard these? I heard most of them while with Journal. I even heard a few in small market radio.
The bottom line is what the listener thinks about you. Without them, you are "nuttin." Tranlsated: Fewer dollars.
Last edited on Tue Aug 14th, 2007 08:40 pm by morrisjames
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