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artmorris
Administrator
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Posted: Thu Jan 22nd, 2009 12:24 pm |
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New KC Arbitron numbers
http://www.radioandrecords.com/RRRatings/DetailsPage.aspx?MID=129&RY=2008&RQ=4&MP=0&OTHER=2&MN=Kansas%20City&MS=MO&MR=32&12P=1599600&UP=1/21/2009&SU=CM&BPER=12.6&HPER=6.2&OPER=&NSD=3/3/2009&CE=0
So, News/Talk (on an AM station) leads the market. Good for them!
What really surprises me is that the highest rated country station is #7 (KBEQ). When did KC lose it's taste for country?
Art
Last edited on Thu Jan 22nd, 2009 12:25 pm by artmorris
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TheColonel
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Posted: Thu Jan 22nd, 2009 08:25 pm |
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| I'm sure the demise of 61Country is one reason, but considering that there are three country stations in the top 15 isn't too shabby. No other format shares that distinction. What I find interesting is that an AM station once again tops the list. That hasn't happened since 61Country went FM.
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gomizzoutigers
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Posted: Fri Jan 23rd, 2009 02:39 am |
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But notice the #1 and #2 country station (KFKF) in the market have the same owner. So in reality (to me, at least), Wilks has an 8.4 share, which would beat the 7.0 share of KMBZ. How long has it been since KFKF finished behind KBEQ?
My take is that Wilks having two Country signals in the market just adds to their bottom line when you're selling to an advertiser - you have 2/3 of the Country stations in the market.
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