Missouri Radio Message Board by ArtMorris.com > Radio Discussion Groups > Springfield Radio > Outdated production
Missouri Radio Message Board by ArtMorris.com > Radio Discussion Groups > Springfield Radio > Outdated production |
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Respect the history of radio Member
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Those of us in glasses houses should not be throwing stones...however, I continue to be amazed at the outdated commercials I hear on some of the stations. It is just a pet peeve of mine that I will not accept (when I hear on my station -- It has to be corrected immediately) I heard a spot this past Saturday (6/20) at 8:35 pm and it was promoting an event that went from 10a - 9p on Saturday....in the commercial the announcer said..."Saturday June 20th from 10a - 9p" I know times are tough and cutbacks are everywhere....but why couldn't the spot be recut to say today until 9:00 pm..... I probably should go back to worrying about our stations -- we have enough problems to correct.... |
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Turner the burner Member
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That always makes the station sound so bad and lose credibility. Advertisers can have wasted commercials if the advertised event is over. Sadly, I hear it quite frequently anymore, along with outdated forecast, dead air (too often & too prolonged) and lots of other mishaps that should never be tolerated. It seems that quality has declined significantly and this happens a lot, with unmanned studios and out of town control. I consider Kansas City a "major market" and this seldom occurred in the not too distant past but is almost common place in today's radio world. It is really sad to see six big high powered radio station studios setting empty with the lights out. It makes me feel like an old vaudeville performer. In fact, I just played a Thermo King Window spot that said something like...winter is over, spring has arrived and the hot weather will soon be here.... although not blatantly bad, summer did officially arrive today and the heat index was above 100 and has been for the past week. It just did not sound right to me and is even worse if it is a station promotion or event. |
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Buddy Dornster Member 
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Even unmanned, a little work, creativity and BRAIN POWER, can make most of the automation systems in Springfield change spots in a rotation even within a day, keeping a promotion fresh. Absent those three qualities, we waste our clients money and have a hard time reselling. |
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XGM Member
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That sort of thing happens on TV as well...I recall last year, in the Fall and Winter, the spot for the "Noah" show in Branson, ran saying "Spring is here", all year, it made me sick everytime I saw it. It has nothing to do with automation but the Billy May spots for Oxyclean turn me off everytime. As soon as I hear his voice, I reach for the remote to shut him up. Would never buy anything he advertises, yuk! |
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artmorris Administrator 
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And yet, Billy Mays is arguably the most successful pitchman working today. I saw a documentary on CNBC a couple of weeks ago about the world of informercials. It sounded a whole lot like Jerrel Shepherd or Sam Walton's ideas about marketing. Art |
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XGM Member
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I o course knew Jerrel Shepherd and know how succesful he was in Moberly. But I don't think he would have been succesful in a compeditive market. In a town the size of Springfield, you had better be focused on the listener first. The advertiser next. I'll never forget, years ago I was drivng to Columbia and tuned in Moberly and they were doing a remote broadcast from the HS in Fayette...of the fire drill. "Brought to you by Joe Dokes Insurance"....The record time is 3 minutes, 20 seconds... there's the bell, they're coming out...yada yada, yada... The most boring thing I ever heard on the radio. Sorry that kind of thing would not work with stiff competition. |
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artmorris Administrator
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You won't get any argument from me on that one. I actually did a remote from a pet parade once in Princeton, MO. The event lasted exactly 2-minutes. And, the sponsor list ran about 5 minutes. A pet parade! A bunch of little kids parading their dogs down the middle of the square. But, Shepherd would have loved the idea of the infomercial. All commercial, all the time. None of that annoying "programming" to get in the way of the commercials. |
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Desdinova the Super Villain of the Ozark Member 
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XGM wrote: That sort of thing happens on TV as well...I recall last year, in the Fall and Winter, the spot for the "Noah" show in Branson, ran saying "Spring is here", all year, it made me sick everytime I saw it. Some of that isn't the station but the advertiser. I know it is un-PC to say it, but some advertisers would rather run an out of date ad than take the time to record a new. We had an advertiser who in the fall recorded an ad that said something about "with winter coming." The guy never would come in and record a new ad. He finally cancelled his contract in April. That "winter coming" ad ran the whole time. |
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Buddy Dornster Member
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Back in the early days, we traded a used car for an on air giveaway. Shortly following, the dealer was undercut by his competition, and lost his car manufacturer in the process. To spite the raw deal handed down by GM, he closed his dealership, but ran all the traded ads (total of 3 years) for a business gone away. Had to explain that one to listeners for a long time...... |
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ken371 Member
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Of course there is the ol this person doesnt work at the station anymore but we will run ads with thier voice anyway. In Burlington one guy who was fired tried to SUE the station for continuing to run ads with his voice ... claiming he deserved royalties... |
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Jamie Turner Member
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I still have old ads running on KJEL and maybe KFLW. I left KJEL in 2001 and KFLW in 2006. I don't mind. I really don't think it matters whether or not former employees are heard on spots. Afterall, we run spots produced by competing stations. |
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Hoopman Member
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We had to sign a document stating that all production produced in the production room of the radio station belonged to the station and there would be no imbursment if you were to leave the station. That makes sense when you think about it. And not updating spots is just lazy on the producers part and should be the responsibilty of the OM to make sure it doesn't happen. We ALWAYS updated spots to say "today" instead of "this"...there was no question...it was just done! |
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Buddy Dornster Member
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Gads, a tag I cut for KTTS in 1977 is STILL running! How's that for outdated production? If they kept it that long, maybe I should get royalties.....not likely. |
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ken371 Member
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Lets not forget the always amusing outdated weather forecast !!! Or the oops didnt see that weather shift coming and the weather we recorded 3 hours ago sounds a bit off now..  |
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jenna007 Member 
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It's very sad that Billy Mays passed away recently. My husband bought loads of stuff that man was selling. David is easily swayed. |
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DB Member
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Boy Curt when you turn em off they are off for good. Who else do you gram the remote and zap. |
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artmorris Administrator
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ken371 wrote: Lets not forget the always amusing outdated weather forecast !!! Or the oops didnt see that weather shift coming and the weather we recorded 3 hours ago sounds a bit off now.. Or it's Sunday afternoon, and the forecast you recorded FRIDAY didn't quite pan out. |
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Buddy Dornster Member
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Once upon a time, someone drew the short straw and had to stay over the weekend/holiday and update things for all the automation...... |
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XGM Member
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DB wrote: Boy Curt when you turn em off they are off for good. Who else do you gram the remote and zap. Dont know her name...but the brunett who does the Progressive Insurance ads, always dressed in white with a sort of nurses hat on. She is another that I "zap" when she comes on, can't take her delivery and looks. I haven't seen one lately but the best TV spots in my opinion are for a Liberty Insurance Co. They are always very positive and usually feature someone helping another in some way. They get my vote. |
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artmorris Administrator
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You're thinking of the Liberty ads where somebody does something good and it gets passed on to another. Very effective. But, I like the Progressive spots as well. Perhaps it's a generational thing. Apparently, it's the first thing that's really worked for them. The GEICO lizard and the AFLAC duck are legendary. Who would have thought that insurance would have been so much fun? |
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mmrf Member 
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Flo The Progressive girl is actress Stephanie Courtney. |
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artmorris Administrator
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"Chad" from Alltel is actor Chad Brokaw. |
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mmrf Member
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My favorite GEICO commercial has to be with the two squirrels that cause a car to run off the road, then they "High 5" each other. http://www.youtube.com/watch?v=40kPEjZpM8M |
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Turner the burner Member
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I too would reach for the remote at the site of Billy Mays his voice was way too annoying to me and his hair was just too black, especially the beard. I do hate to say too much bad about the man since his death. He was a heck of a pitchman and I did buy some Oxy Clean (which I liked) and some of that putty (which was worthless). I used to like the Progressive girl "Flo", but no more. I guess I've seen too much of her so I usually grab the channel changer quick when she comes on. I enjoy the Keystone Lite beer commercials on TV. I think the girls is real cute in the one where the dude knocks over the shelves in the store I especially like the one where the old man calls his grandson "Nancy" and tells him to toss it right down the alley, then uses his walker to pop him between the legs after being hit in the head with the beer can right down the alley. AS for outdated weather and out of sync voice tracking...i have heard waaaay too much of that. Very sad |
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ken371 Member
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I had to lower my head and whistle into the darkness ... I did that in Burlington a few times. The key is ... is to make the weather forcast vague like a horoscope. And if you have 30 seconds streeeetch it out "Weather is brought to you by ..." So basically anything other than an F3 tornado and people can say well it was kinda accurate ... I should feel shame huh... Last edited on Mon Jul 6th, 2009 06:49 pm by ken371 |
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gomizzoutigers Member
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Here's a recent example of "outdated production" that almost turned tragic... http://insidemusicmedia.blogspot.com/2009/06/clear-channel-localism-gets-stuck-in.html http://www.mlive.com/news/grand-rapids/index.ssf/2009/06/b93_birthday_bash_concertgoers_2.html Last edited on Tue Jul 7th, 2009 02:31 am by gomizzoutigers |
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Respect the history of radio Member
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teach me to throw stones....we had a spot on our air on the 7th that should of been pulled on Sunday.....I have to go find someone to blame.... In an unrelated note, the two Delany's and their right hand lady all resigned from the Branson Daily Newspaper yesterday. |
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